every business needs profit - at the very least, it must break even... and where does all of this come from? naturally, from sales and marketing... if sales and marketing performs poorly, the entire business suffers... many businesses have already closed down, especially with today’s unstable economic conditions...
when sales and marketing lacks pulling power, creativity, knowledge, communication skills, a sense of responsibility when sales are low, and the ability to build consumer confidence - yet still remains in the business - believe me, the issue of insufficient revenue will continue forever...
where did sales and marketing go during the golden age of the business? why only now, during decline, is it suddenly a concern? the answer lies in management... is it still not clear which period was successful and which is declining?
if other departments are forced to sell and market simply because sales and marketing fails to meet targets, how can those departments fulfil their actual responsibilities? they should not be burdened... it is management itself that should step in and handle sales and marketing - only then would the salary they receive be justified, wouldn’t you agree?
over time, the business continues to shrink, weakens, and eventually disappears altogether... a business that was once strong and proud becomes nothing more than today in history - all because of sales and Marketing issues... to anyone who feels offended, don’t overreact... don’t complain about your own shortcomings... prove that you are not like that - prove that you are the best in sales and marketing...
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