Group - Skyline

this project paper, titled Factors Affecting Consumer Buying Behaviour of Smartphones in Petaling Jaya, is submitted in partial fulfillment of the requirements for the MBA programme... the study aims to examine and analyze the key factors influencing consumers’ purchasing decisions in the smartphone market within Petaling Jaya, Malaysia... with the rapid advancement of mobile technology and increasing competition among smartphone brands, understanding consumer behaviour has become critical for marketers and industry players... this project was completed collaboratively by the group members Francine, Adrian, Chan, Imran, and Jake, and reflects both academic research and practical insights relevant to the contemporary smartphone industry...