this project paper, titled Digital Marketing Using Facebook (FB) as a Platform for SME Business in Puchong, Selangor, Malaysia, is submitted in partial fulfillment of the requirements for the MBA programme... the purpose of this study is to examine the effectiveness of Facebook as a digital marketing platform for small and medium enterprises (SMEs) operating in Puchong, Selangor... with the rapid growth of social media and its increasing role in business promotion, Facebook has emerged as a vital tool for SMEs to enhance brand visibility, customer engagement, and sales performance... this project was collaboratively completed by the group members Javanesan, Kasinathan, Sharmila, Monissa, and Lorna, combining academic research with practical insights relevant to today’s digital business environment...
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