I presented my research entitled Conceptualizing the Mediating Role of Organizational Strategic Relationship Orientation at the International Conference on Management and Marketing (ICMaM) 2024, held under the theme Navigating Change: Innovations in Management and Marketing... I was scheduled to present during the morning session, with presentation slot number 5, which allowed for a focused and engaging discussion among fellow researchers and practitioners... the presentation contributed to ongoing conversations on strategic relationships and organizational performance in a changing hospitality business landscape... in addition, this paper has been selected for publication as a Scopus‑indexed book chapter, scheduled for release in 2025, marking a significant milestone in the dissemination of the study and its academic impact...
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