Discovering Tourism Perspective

Dato’ Syed Mohd Razif Al Yahya, the founder and Group Managing Director/CEO of the Sutra Travel Management Group, is a prominent figure in Malaysia’s travel industry, widely recognized for his visionary leadership in transforming Sri Sutra Travel into one of the nation’s leading Bumiputera-owned travel management companies... since establishing the organization in 1988, he has spearheaded its growth from a traditional travel agency into a multifaceted travel conglomerate offering corporate travel management, digital travel solutions, and regional technology-driven partnerships... his entrepreneurial drive and commitment to innovation have positioned Sutra Travel as a major industry player, supported by award-winning performance and an extensive portfolio of travel services across Malaysia and abroad... he has now been invited to share his experiences through a Hospitality Industry Expert Talk titled “Discovering Tourism Perspective” at UNITAR’s main campus...

thank you to Yang Berbahagia Dato' Syed Mohd Razif Al Yahya for the fruitful knowledge‑sharing session with the participants... well done to the organizers, my Seminar in Industry Perspective students...